Popular Searches
Useful Links
Corporate Strategy Case Study
Case Title:
Salesforce.com’s Million Subscriber Dream
Publication Year : 2007
Authors: Mahesh Pol, Mridu Verma
Industry: Internet and e-commerce
Region:US
Case Code: COS0060P
Teaching Note: Available
Structured Assignment: Not Available
Abstract:
The case study is about a US based on-demand CRM (Customer Relationship Management) solution provider company –Salesforce.com. The company’s flagship offering is Salesforce automation suite (SFA) which enables customers to manage their sales function
The case study is about the competitive strategy of Salesforce.com, which is based on the concept of SaaS (Software As a Service). SaaS meant offering software as a service on subscription basis and not as a product like a software package
The case study discusses the ERP industry to which Salesforce.com’s competitors originally belonged to and who have entered CRM arena also. The case analyses Salesforce.com vis –a –vis its competitors and discusses the initiatives launched by the company to grow beyond CRM to enter other business domains and achieve its million subscriber dream and achieve revenues of $1 billion by 2007.The case also discusses about the future potential of CRM and ERP industries
Pedagogical Objectives:
- To discuss strategies adopted by Salesforce.com vis-à-vis its competitors
- Discuss the initiatives launched by the company to grow beyond CRM and enter other business domains
- To discuss the future potential of CRM and ERP industries
Keywords : Salesforce.com-on demand provider; s/w as a service; end-of s/w slogan; CRM amd ERP industry; packaged player-SAP; oracle; Corporate Strategies Case Study; on demand players-sieble; netsuite; open source players-sugarCRM; business model-team edition; professional edition; enterprise edition; Appexchange platform; salesfroce.com extension beyond CRM; AppExchnage mobile; launch of unlimited edition; pertner edition; mashup with google; salesforce.com's geographical extention
Related Case Studies
Recently Bought Case Studies
- Global Banking Industry: The New Horizons
Price: $25
Hardcover edition
ISBN 978-81-314-2414-8 - Fast Food Retailing Industry - Vol. I
Price: $25
Hardcover edition
ISBN 978-81-314-2456-8 - Decision Making
Price: $50
Hardcover edition
ISBN 978-81-314-1571-9 - View all Casebooks »
Case Studies On
- Course Case Mapping For Financial Management - I
Price: $Course Case Mapping For Financial Management - I
Hardcover edition - Course Case Mapping For Quantitative Methods
Price: $Course Case Mapping For Quantitative Methods
Hardcover edition - Course Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I
Hardcover edition - View All Course Casemaps»
Course Case Mapping For
- An Interview with Personnel of Vaatsalya Group
Price: $Vaatsalya Hospitals (B): The Operational Model - An interview with Dr. Ashwin Naik & Dr. Veerendra Hiremath
Price: $Vaatsalya Hospitals (A): The Business Model - An Interview with Dr.Rajiv Malhotra & (Prof)Dr.M.P.Sharma
Price: $Managing a World-Class Hospital: The Rockland Story - View all Video Interviews»
Video Interviews
- Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development Course - You Can't Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior Course - New Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course - View all Executive Briefs»
Executive Brief
- David Conklin
David Conklin, is a professor at the Richard Ivey School of Business
Speaks on Government and Business - Lord Meghnad Desai
Lord Meghnad Desai, is an Indian-born British economist and Labor politician
Speaks on Government and Business - Vijay Govindarajan
Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
Speaks on Reverse Innovation - View All Executive Interviews»